INTERNATIONAL
MARKETING
Course Syllabus
Introduction to International Marketing
- International Marketing
Environment
- International Marketing
Research
- International Market Entry
Strategies
- International Trade
Environment
- International Financial Institutions
- International Product
Policy and Planning
- International Pricing
Policy
- International Distribution
and Logistics Planning
- Foreign Markets and Export
Marketing Process
- Foreign Trade Policy
- Foreign Exchange and
Foreign Currency
- Export Marketing Documentation
- Legal and Ethical Issues
in International Marketing