CERTIFICATE IN ADVERTISING AND SALES PROMOTION

  • Home -
  • CERTIFICATE IN ADVERTISING AND SALES PROMOTION

CERTIFICATE IN ADVERTISING AND SALES PROMOTION -(C1019)

CERTIFICATE IN ADVERTISING AND SALES PROMOTION


ADVERTISING AND SALES PROMOTION

 

Course Syllabus

Definition of Basic Concepts

Advertising's Role in the Organization

Advertising's Role in Society

Regulation of Advertising

Situation Analysis

Strengths, Weaknesses, Opportunities, and Threats

Marketing Objectives and Strategies

Advertising Objectives and Strategies

Legal and Regulatory Environment

Advertising and Sales Relationships

Budgeting for Advertising

Issues, Objectives and Platforms

Media Objectives and Strategies

Buying Media; Evaluating Effectiveness

Coordinating Media Buys and Creative Genius

Creative Development

Creative Mechanics

Working with Clients

Preparing the Project and Presentation


.

ADVERTISING AND SALES PROMOTION

 

Course Syllabus

Definition of Basic Concepts

Advertising's Role in the Organization

Advertising's Role in Society

Regulation of Advertising

Situation Analysis

Strengths, Weaknesses, Opportunities, and

OTHER COURSES